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Signature Perm
Soft Wave Perm
Effortless, Long-Lasting Waves
Morning styling,
as simple as drying.
AUBE's Soft Wave Perm is a signature service that combines a premium Japanese digital perm with a cut.
We adjust the solution and heat to your hair type and condition, creating soft, elegant waves without stiffness or frizz. Simply blow-dry and your waves fall into shape, making daily styling quicker and easier. The results last up to 6 months, typically between 3 and 6 months on average.
Chosen by more than 10,000 customers, it is AUBE's signature perm.
Digital Perm
A perm at its best
when dry.
A digital perm shapes your waves with gentle heat. Unlike traditional perms, which look strongest when wet, its waves are at their most beautiful once your hair is dry.
No need to rely on styling products: simply blow-dry and your waves fall into shape. You will notice the difference most on busy mornings.
| Traditional Perm | Soft Wave Perm | |
|---|---|---|
| Waves look strongest | When wet | When dry |
| After drying | Tend to loosen | Hold their shape |
| Texture | Can feel stiff | Soft and bouncy |
| Daily styling | Styling products needed | Just blow-dry |
*Results and longevity vary by hair type and treatment history.
Every Morning
Busy mornings,
styled just by drying.
Digital perm waves return to shape as your hair dries. Your morning routine is just these three steps. During your visit, your stylist will also show you the best way to dry your own hair.
-
01
Towel-dry gently
After shampooing, press your hair with a towel to remove excess water, without rubbing.
-
02
Dry from the roots
Lift the roots with your fingers and blow-dry from the roots first.
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03
Scrunch the ends to finish
When your hair is about 80% dry, gently scrunch the ends in your palm as you dry. Your waves will return naturally.
How Long It Lasts
Soft waves that last
3–6 months.
Your waves are most defined right after the treatment, then gradually settle into your hair and soften. Lasting 3–6 months on average and up to 6 months, they let you enjoy their changing movement until your next visit.
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Day 1
Bouncy, well-defined waves.
-
1 Month
Settled into your hair and at their easiest to manage.
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3 Months
Gently loosening into soft movement.
-
6 Months
The longest guide, with soft movement remaining at the ends.
*Photos show different clients and illustrate how the waves change over time. Duration varies by hair type.
For You
Designed for
your hair type.
Your perm is created by Japanese-trained perm specialists. Whether your hair is fine, thick or chemically treated, they assess your hair type and adjust the solution and heat to create soft waves without stiffness.
Recommended if you
Want quicker morning styling
Simply blow-dry and your waves fall into shape, even on busy mornings.
Want volume and movement
Soft, airy dimension for hair that tends to fall flat.
Want to avoid stiff or frizzy perms
Natural waves that feel soft to the touch.
Have fine, thick or chemically treated hair
We adjust the solution and heat to your hair type and treatment history.
Gallery
Real People, Real Results
Results from clients who chose
the Soft Wave Perm.
Voices
What Our Clients Say
Loved by over 100,000 customers
worldwide.
Reiko is an excellent hairdresser! She absolutely nailed it from cutting to perming! Highly recommend her
Loi AunThanks Shun for the perm and hair treatment! He recommended this perm based on my hair condition and has been very patient in answering the questions I had
PYDid a perm for my child and it turned out really well. Meiko, our hair stylist is patient and knows best for customers.
JZ
From Google Reviews
FAQ
What is the Soft Wave Perm?
The Soft Wave Perm is AUBE's signature perm, created with a Japanese-style digital perm ($280 including cut, before GST). Soft waves without stiffness or frizz last 3–6 months on average.
How much does it cost?
$280 including cut (before GST). First-time customers can try it at up to 20% off.
How long do the waves last?
Typically 3–6 months on average, and up to about 6 months (varies by hair type). The waves loosen gradually and softly, so you can enjoy the change until your next visit.
How is it different from a regular perm?
A digital perm shapes the waves using heat. Unlike a regular perm, which looks strongest when wet, it creates beautiful waves when dry, so simply drying your hair brings out the shape.
How should I style it each morning?
Towel off excess water, dry from the roots, and once your hair is about 80% dry, gently scrunch the ends in your palms as you finish drying. Your stylist will show you the best drying method for your hair at your visit.
Can I get it with fine or coloured hair?
Yes, it suits fine hair, thick hair, and hair with a history of colour or perms. We adjust the solution and heat to your hair type and treatment history.
Can I get just a digital perm without a cut?
Yes, a Digital Perm is $200 (before GST). We also offer a Cosmetic Perm ($130–$170) and Point Perm ($50–$80).
First Visit
Up to 20% Off
New clients: up to 20% off
*Applies to all hair services